"What is not communicated does not exist" was the maxim that the governor of the Chilean Antarctic Province coined at the beginning of Omora's project. The narratives that scientists and students from Omora Park have generated are communicated to the public through different mediums. The aim of communication is to generate validation of this conservation initiative, facilitating a dialog among the academic community and public stakeholders, between ecology and ethics. Collaborations with journalists have contributed to a diversification of the perspectives that the public has about the austral biodiversity and its relationship with social well-being in Magallanes.