"What is not communicated does not exist" was the maxim that the governor of the Chilean Antarctic Province coined at the beginning of Omora's project. The narratives that scientists and students from Omora have generated are communicated to the public through different sources: documentary films, videos, radio programs, articles in newspapers, publication in specialized journals, and photographs. Communication aims to help to create public validation of this conservation initiative, facilitating a dialog between the science and the public, between ecology and ethics. Collaboration with journalists has contributed to a diversification of the perspectives that the public has about the austral biodiversity and its relationship with social well-being in Magallanes.
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